TFNs, 10DLC, DSCs, A2P, Shortcodes… Your SMS Glossary

  1. Why should my business use an SMS application?
    (Or rather, why can’t I just use my business cell phone?)
  2. Do I need a dedicated number?
  3. Should my business use TFN, 10DLC or DSC?

Business Texting: A Glossary

Business Texting Glossary held by a lady

10DLC: 10 Digit Long Code

A2P: Application to Peer

DSC: Dedicated Short Code

Long Code

Marketing SMS

Opt-In

Opt-Out

  • To honour all requests to opt-out — ie. remove that contact from your recipient list before sending more messages.
  • Include a visible way to opt out of marketing messages on all promotional communications.
Man sending SMS through A2P messaging platform

Short Code

TFN: Toll-Free Number

Transactional SMS

Getting Started with Business SMS: Commonly Asked Questions

1. Why Should My Business Use an SMS Application?

  • Difficult to scale — your handset cannot cope with high volume messaging.
  • Fair Use Policies in “unlimited” texting plans may impose caps on your send volume.
  • There’s no way to add personalisation — unless you manually send each message individually! 😱
  • Group messages tend to have a maximum of 10 or 20 recipients and are not private.
  • Difficult to delegate messaging to staff (one handset).

2. Do I Need a Dedicated Number?

Example of transactional SMS from The Ironic and marketing text from Ben’s Bites sent using the same shared virtual number.
Example of transactional SMS from The Ironic and marketing text from Ben’s Bites sent using the same shared virtual number.

3. Should My Business Use TFN, 10DLC or DSC?

--

--

--

Business Communications. Solved. Otherwise a massive lover of all things tech and marketing.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to manage an event for marketing and advertising

The Creator Economy: not just a buzzword — a content creator perspective.

How to get a graduate job in marketing

Get More Fan Engagement Now with These 5 Incredible Hacks for the Facebook News Feed Algorithm

iPhone X, Google, Facebook, and More — Digital Roundup | # 29

Why your B2B company needs Account-Based Marketing?

Watch Ads And Earn Money In India App

Laura Fegley — Executive Creative Director, Colle+McVoy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
ClickSend

ClickSend

Business Communications. Solved. Otherwise a massive lover of all things tech and marketing.

More from Medium

How to Write an Acceptance Test with Rspec/Capybara

Assignment 1 — Stripping Down!

Dear Sophie: 2 questions about the latest immigration news

Nutrition Introduction