International SMS: Send Texts Around the Globe

So why use SMS for global business messaging?

  • It’s more reliable than other direct marketing methods and the results are easily trackable
  • All cell phones are equipped to receive text messages as the default messaging service.
  • Most people are simply more inclined to read a text message than an email; the succinct format is easily digestible.
  • 98% open rate (good luck getting that with email!)
  • SMS elicits high levels of engagement, no matter where you (and they) are. Consumers are more likely to respond to calls to action on text messages compared to email or voice campaigns
  • SMS is very cost-effective, inexpensive to send and delivers fantastic ROI.

What you should know before sending international SMS

International SMS birthday campaign with 5 language examples
  1. Always get consent from your contacts to send them messages
  2. Never contact numbers on a DNC or do-not-disturb list
  3. Be mindful of timezones -we recommend only sending within local business hours (Monday- Friday, 8am-5pm).
  4. Support messages in both English and the appropriate foreign language (especially for STOP or HELP content).
  • Some countries, including the United States, will block public URL shorteners like Bitly, so it’s best to use the one included in our dashboard.
  • China blocks content deemed to be financial, “adult”, political, or “illegal” and even filter keywords related to healthcare, cosmetic surgery and beauty care.
  • Mexico heavily filters traffic and it’s best to avoid using URLs, brand names and phone numbers.
  • France and India queue marketing text messages for later delivery, if sent at inappropriate times. That is, between 10pm-8am (France) or 9pm-9am (India), on Sundays and public holidays.
  • Content related to gambling and other topics deemed “objectionable” are filtered by countries including the USA, Saudi Arabia and Japan.

How to get started with international text messaging

1. Uploading international phone numbers

  • Include numbers in their full international format with country code
    Eg. 1555xxxxxxx in the USA, 614xxxxxxxx in Australia, 44xxxxxxxxx in the UK, etc.
    Full list of country codes can be found here.
  • Add a column to your spreadsheet including the 2 character country for each of your contacts (eg. ‘US’) and your numbers will be converted during the upload. Just ensure to choose the ‘country’ column in the list import.

2. Country specific features for sender identification

  • A shared number
  • A dedicated number
  • Your mobile number
  • Your business name

3. Send International SMS to different timezones

Global coverage. Fastest direct routes.

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Business Communications. Solved. Otherwise a massive lover of all things tech and marketing.

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