How to Optimise MMS Images for Successful Mobile Campaigns

  • The basics: files, sizes, best practices and more.
  • 3 design rules to live by: more than just optimising MMS images.
  • Design elements: the best ways to get more out of your images.

First, the basics

Quick specs

  • JPG/JPEG
  • GIF (static or moving)
  • MP4 (video or audio)
  • MPEG video
  • one file per message
  • maximum file size: 250kB
  • if sending a GIF, try to keep the image size below 100kB

If your multimedia file is too big…

  • Reduce the number of colours used in your design (especially gradients).
  • Try reducing the image quality when exporting the design file. Reducing from 100 to about 70 should reduce file size without visibly losing image quality.
    💡 Best to test this to ensure that your image doesn’t become blurry.
  • Use an image compression tool like tiny png.
  • Reduce the dimensions of your design, while keeping the same aspect ratio. e.g. 1000x1000px to 500x500px.
  • minimise moving objects.
  • reduce the frame rate (frames per second). Lowering the frame rate will mean the animation isn’t as smooth; however, it will reduce the file size. (Try a frame rate between 12–24fps and don’t forget to test!).

Three design rules to live by

  • be engaging,
  • follow a hierarchy that is satisfying to the eyes,
  • create a balance that allows certain design elements to stand out.

‘Be engaging’. Yeah, but how?

Skincare brand MMS campaign example

Follow a hierarchy

  • Colour and contrast
  • Spacing and proximity
  • Composition
  • Scale/size
  • Typography and fonts
Example of MMS Image Hierarchy

Create balance

Example of Negative Space in MMS Images

Use these elements to optimise MMS images

Fonts

  • Choose a font that’s easy to read, especially on smaller mobile screens. A bold sans-serif typeface will be your best bet as your primary font.
  • Try to stick to 1–2 different fonts within a design; too many fonts can ruin the hierarchy and balance. fonts.google.com is an excellent resource for free, web-friendly fonts.
  • Use each font quality appropriately to convey your message. Each font holds its personality; some fonts are loud and proud, while others are quiet and tame.
MMS campaign example showing large font for mobile

Colours

MMS campaign example showing use of colour

Photos

Resort MMS campaign example

Feeling inspired?

--

--

--

Business Communications. Solved. Otherwise a massive lover of all things tech and marketing.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Product Launch: Build Buzz Around Your New Product with SMS

Is Digital Marketing Worth It?

New reward marketing by TouchCon project team

Should You Include an Author on a Company Blog Post?

Can You Really Make Money With Affiliate Marketing?

The One Thing You Must Get Right in Marketing

MARKETING

10 incredible secret tips to increase Sales

Sales

Google today has Search Engine Optimization Spam Alarms.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
ClickSend

ClickSend

Business Communications. Solved. Otherwise a massive lover of all things tech and marketing.

More from Medium

Direct Mail — 10 Examples of Perfectly Executed Campaigns

Mercedes Benz Envelope

Help | In An Era of Helplessness

Council Post: 14 Important Transferable Skills To Help Drive Sales Success

Why You Should Do Business in Dubai