Direct Mail — 10 Examples of Perfectly Executed Campaigns

So what exactly do we mean by ‘direct mail’?

  • You can target specific locations and regions, tailoring content to resonate with the locals
  • Reach and engage with audiences who are not online
  • Bypass digital inbox fatigue
  • Stand out from digital marketing content; no fight for visibility in an email inbox, social media feed or search rankings.
  • Deliver marketing material that is more likely to be kept for future reference.

10 Examples of Perfectly Executed Direct Mail Campaigns

Mercedes Benz: Coupé or Cabriolet?

Mercedes Benz Envelope

Amazon Rewards

Amazon Direct Mail Envelope

WWF Philippines: Stickies, Candlebox

WWF Earth Hour Candle Mailer

Land Rover Balloons

Land Rover's Helium Balloon Direct Mail Example

World Water Day, Belgium

World Water Day Postcard Marketing Example

World Vision: Hands for Hope

Direct Mail Example from World Vision

The Economist: Brainy Balloons

The Economist Brain Balloon Mail Campaign

Hello Fresh Mailer Campaign

Direct Mail Example from Hello Fresh

Estée Lauder Free Gift Postcards

Estée Lauder Postcard Marketing Example

Restaurants: Mix&Match Burger Grand Opening

Restaurant Opening Direct Mail Example - Mix&Match Burger

Feeling excited for your first direct mail campaign?




Business Communications. Solved. Otherwise a massive lover of all things tech and marketing.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Why Adopting Customer-Centric Practices Is Integral to Success

Ombori on Customer Centric Experiences

The Tripwire Concept and How to Use it to Get Leads for Free

15 B2B SaaS Marketing Tips For 2018 You Can Bet Your Crypto Wallet On

Burberry is Breaking Boundaries—But, not in Fashion

The Right Approach to Crisis Communications

An antique typewriter, with a sheet of paper, having the word Crisis written on it.

Shama Hyder — Founder & CEO, Zen Media

Digital Marketing — Your Limbs to Climb

Guest Tim Lewis Self Publishing Expert: Why You Need the Long Game in Social Media

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Business Communications. Solved. Otherwise a massive lover of all things tech and marketing.

More from Medium

How to get the most out of your internet gigabit connection In Tennessee

How to Optimise MMS Images for Successful Mobile Campaigns

Skincare brand MMS campaign example

The analysts’ guide to APIs — Konema Mwenenge Business Analyst

konema mwenenge Health Coach,
 Konema Mwenenge Chef, 
 Konema Mwenenge Photographer,
 Konema Mwenenge Software Developer,
 Konema Mwenenge Dentist,
 Konema Mwenenge Event Management Company,
 Konema Mwenenge Makeup Artist,
 Konema Mwenenge Lawyer,
 Konema Mwenenge Business Analyst,
 konema Mwenenge doctor,
 konema mwenenge blog,
 konema mwenenge DSLR,
 konema Mwenenge

How To Create the Best Fitness or Workout App in 2022