SMS marketing and transactional text messaging are very versatile ways to communicate with your customers. The ways businesses can use texts are diverse and it is becoming the primary channel through which brands and businesses communicate with their customer base.

Why? SMS is an effective, affordable, and efficient way to connect.

Why is SMS so popular? Not only does bulk SMS offer an affordable way to reach many recipients at once, but open rates for SMS also exceed those of any other communications channel. At a near 100% delivery rate and 98% open rates within just minutes of text message…


Text-to-join campaigns — are you using them?

Collecting a pool of high-value contacts for your business marketing is important for the success of your overall strategy, especially SMS marketing, email marketing, and direct mail marketing.

Building your contact list does not need to be a headache! These campaigns are a very cost-efficient and effective way to collect the quality subscribers you seek.

This type of campaign is a simple strategy to enable interested consumers to sign up for SMS marketing content, and it is also a good way to build your email subscriber database.

Text-to-Join = Text-to-Subscribe = Join-by-Text =…


Text Messaging for Accountants, Bookkeepers, and Business Professionals: have you sent tax time messages to your clients this End of Financial Year Season?

In what is the busiest time of year for accounting and taxation businesses, you can use SMS to reduce time-consuming and repetitive communication with your clients. The benefit is two-fold; you have more time to focus on what matters during this incredibly busy time and your customers are still kept informed, which is always a good thing, and means they’re contacting you less, which is never a bad thing.

If you’ve never considered SMS before here are…


SMS Automation: has your business built an automated text message workflow?

Transactional messages and personalised marketing are messages that you don’t want to be sending one-by-one. There are simply not enough hours in the day! Take your customers on a journey with your business using SMS automation. Have real conversations with your customers and staff alike; make full use of automations to send instant, highly personalised text messages.

How you choose to automate your regular messaging depends on your business type, complexity and message content. Here are the popular ways to automate texts:

  1. Automate via the Dashboard: build time based…

In this post, Jayson from Hosting Foundry highlights 5 of the key things to remember when sending links in your text message campaigns. We couldn’t have said it better ourselves 😎

Text messaging transformed from a simple communication channel between mobile phone users to a digital marketing channel for businesses. That’s hardly surprising. The read rates on SMS messages are just as strong as ever. Around 90% of all SMS messages are opened within three minutes.

If you have an online presence, you’ll probably want to utilize text messages to funnel people to your digital properties. This guide will discuss…


More than just marketing — use text messaging to alert customers whenever an order update is made or updated, for upcoming appointment reminders, 2-factor authentication, and more. Read on to learn more about SMS notifications and why your eCommerce store needs them.

They are text messages which your business sends in response to an event or action. These notifications are clear, concise, are sent only to existing subscribers, and they cut through the noise to comply with the short attention span of most modern consumers.

SMS is a leading, affordable, and simple way to cut through the noise of other…


Editors note: location targeting is a great way to segment your audience and send relevant, personalised material to your leads and customers. Sending an offer to your entire contact list that is only relevant to a segment of it is inefficient marketing. So how can your business use location-based SMS advertising? We’re glad you asked.

Here to help answer that question is Rithesh from Acowebs, with this informative and actionable guide on location-based text messaging.

If you have a physical location that you’re selling a product or service from then location-based marketing and advertising are essential. You wouldn’t do a…


We get it, growing your database and reaching more people is exciting. So it may be tempting as an email or text marketer to purchase contact lists. What better way to quickly and easily expand your reach?

The reality is, however, that as a marketer you should never buy email lists — not only is it illegal in most countries, it’s detrimental to your business in the long run.

Here’s why.

With thousands of contacts just a small payment away, many marketers and business owners fall prey to buying contact lists. Especially with the growing amount of spammers sending emails…


Text marketing is the cornerstone of modern communication, especially that between business and consumer. It also represents unsurpassed opportunities for engagement and as, such, must be part of an overall marketing strategy for utmost success.

As a mechanism for engaging and remaining in touch with customers, text messaging has proven to have eight times the response rate of email. Text message marketing campaigns, which have open rates of 98%, are successfully used by many business operators to:

  • drive traffic (both online and in-store)
  • build opt-in databases
  • boost customer loyalty
  • retain subscribers
  • drive sales

Business texting services offer two main forms…


Text message trends — are you up to date with the latest for 2021?

Over the last decade, the way we communicate and conduct business as a society has been evolving at a faster rate than ever before. This was further boosted dramatically in response to the COVID-19 pandemic. The changes it has brought to how we live, conduct business, and connect are likely to be permanent.

Text message marketing is also undergoing a major revolution, and the opportunities SMS marketing delivers for businesses to connect with customers are paramount. Not only is SMS affordable, but it is also:

  • Easy…

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Business Communications. Solved. Otherwise a massive lover of all things tech and marketing.

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